To ensure you use all of your wonderful ideas & to tie them all together
To ensure that you don't forget to 'promote' your business/product
To give you an opportunity to see the 'bigger picture' ahead of time
To help you stay on track towards your goals
To make sure you're giving value to your audience
To create repetition and the opportunity for recognition
To help you repurpose content across your accounts (so you're not always creating new stuff)
To give you a concise to-do list so you can spend less time faffing around when creating content
Your Social Media is not a collection of single pieces of content. It's an intricately woven piece of art.
As a whole, it helps your target audience form an impression of you. It's many facets of you and your business put together in one place.
Without a calendar you are painting without a muse, without inspiration, without an end vision!