“A goal without a plan is just a dream”
Growing a highly engaged audience is one of the most valuable assets a small business can have these days.
There are so many ways to monetize an audience; brand collaborations, ad placements and of course, product sales. You don’t even need to know exactly how you will monetize yet, but you do need to know what your goals are and how you plan to hit them!
The Jewish Content Planner will help you set your Social Media Goals and keep track every month so over the year you can measure your success.
Knowing your audience is the first step to hitting your social media goals.
What kind of content do they like to consume?
How long do they spend on social media, and is it always on mobile?
Is aesthetic or value more important to them?
What themes can you cover that will be entertaining, helpful or educational?
Setting your metrics
While a follower count doesn’t mean that your audience will buy stuff from you/because of you.
It does indicate what reach you might have and helps you calculate your engagement rates.
So it’s important to have a goal on how many followers you want to get to!
Tracking your progress
Making note of your progress in The Jewish Content Planner will help you draw some conclusions.
In the months you posted less, did you lose followers? Or gain much more slowly?
In the summer months, did people spend more time on your content? Or less?
When you posted a lot of promotional content, what happened?
It’s important to look at the ups and downs, not just the final total at the end of the year!